Arcade Gaming Case Study: 267% Search Traffic Growth in 18 Months
In April 2022, Arcade Australia partnered with us to improve its online visibility and drive organic growth. The first month was dedicated to setting up a solid foundation, addressing technical issues, and planning a tailored SEO strategy. Over the next 18 months, our efforts delivered remarkable improvements in traffic, keyword rankings, and referring domains.
The Challenge
The business faced several SEO challenges when they came to us:
- Low Organic Traffic: The website had minimal visitors and struggled to attract its target audience.
- Poor Keyword Rankings: Only 198 keywords ranked in April 2022, with the majority in low positions (51+), offering little visibility or traffic potential.
- Weak Backlink Profile: The site had just 63 referring domains, limiting its authority and ability to rank well in competitive search terms.
- Basic Technical Issues: Critical on-page and technical SEO elements needed improvement, such as optimised meta tags, schema implementation, and internal linking.
The Solution
We developed a clear strategy to address these challenges:
- Content Strategy: We conducted in-depth keyword research and created high-quality content to target relevant, high-traffic search terms.
- Technical Fixes: Addressed technical issues, including optimising page load speed, implementing schema markup, and fixing on-page SEO elements.
- Link-Building Campaign: Launched a targeted backlink strategy to increase the number and quality of referring domains, boosting the site’s authority.
- Keyword Optimisation: Focused on optimising content and meta tags for priority keywords to improve rankings across competitive terms.
There was a 267% increase in organic traffic in the 18 month.
Organic Traffic Growth
From April 2022 to September 2023, the website experienced a 267% increase in users, growing from 314 users in April 2022 to 1,153 users in September 2023. This consistent growth demonstrates the effectiveness of addressing foundational issues and implementing a tailored strategy.
Organic Keywords Growth (2017-2023)
The website’s keyword rankings improved significantly over the 18-month period:
- April 2022: 198 keywords, with only 9 in the top 10 positions.
- September 2023: 1,286 keywords, including:
- 51 in positions 1-3.
- 173 in positions 4-10.
This shift highlights a strong presence in competitive SERPs, improving the site’s ability to attract relevant traffic.
…From AHREFS
Local Visibility and Impressions
In the last six months, total impressions grew from 191K to 395K (a 106% increase), and total clicks increased from 3.6K to 7.08K (a 96% growth). The website’s average position improved from 26.3 to 20.4, reflecting better rankings across its target keywords.
Referring Domain Growth
The website’s backlink profile strengthened significantly. Referring domains increased from 63 in April 2022 to 113 in September 2023, improving its domain authority and ranking potential.
Final Word
This case study demonstrates how a tailored SEO strategy can transform an underperforming website. By addressing technical issues, improving keyword rankings, and building a robust backlink profile, we delivered consistent traffic growth and enhanced visibility.
The results show how long-term commitment to SEO, paired with targeted actions, can yield substantial improvements in organic performance, setting the foundation for sustained success.
Do You Want Us To Increase Your Search Traffic?
Just click the button below and one of our search specialists will review your site and feedback with what they find-
Our Case studies
+664%
Organic Traffic
In May 2019, Greyfinch initiated an organic SEO partnership with us to enhance their online presence. They acknowledged the necessity of a holistic digital transformation due to various challenges, including Wix performance issues, content limitations, and indexing complications.
+736%
Organic Traffic
Explore the transformative journey of Halifex, a dynamic tech startup, as it navigates rapid growth and innovation in the fiercely competitive world of digital finance. Dive into their inspiring story of disruption and success.
+721%
Organic Traffic
In June 2021, Arcades Australia embarked on an SEO partnership with us to elevate their online visibility. They recognized the need for a comprehensive digital strategy to overcome challenges, such as Shopify performance issues, content optimization, and search engine indexing hurdles.
How We've Made a Difference: Growth Through Partnership
We have helped businesses grow in many different industries. From more website visits to higher sales, our strategies bring real results. Have a look at our case studies to see what we can do.