IT Solutions SEO Case Study: 226.18% Growth in Organic Search Users in 18 Months
In April 2022, we partnered with an information technology solutions provider in the San Diego area to strengthen its online presence, improve organic search visibility, and drive targeted traffic. Our goal was to address key technical issues, expand their content, and implement strategic SEO improvements. Over two years, the results were exceptional, including over 100% growth in organic users, sessions, and engagement.
The Challenge
- Outdated Website Structure
The website’s design and structure were outdated, impacting user experience and search engine rankings. - Thin Content
Service pages contained minimal content, making it challenging to rank for competitive keywords. - Poor Backlink Profile
The site lacked high-quality backlinks, limiting its domain authority and organic growth. - Limited Organic Visibility
Low keyword rankings and minimal impression share restricted the website’s visibility in search engines.
The Solution
- Website Revamp
We redesigned the website, focusing on improving navigation, speed, and user experience. - Content Expansion
Comprehensive service pages and blog posts were created to target high-volume keywords and address user intent. - Backlink Campaign
A strategic link-building campaign was executed, acquiring high-quality contextual backlinks to enhance domain authority. - Keyword Strategy Implementation
We conducted extensive keyword research and optimised meta tags, headings, and content to improve rankings.
Organic users increased by 226.18%, sessions grew by 272.85%, and engagement surged by 281.04% from April 2022 to September 2023.
Organic Traffic Growth
Organic users increased by 226.18%, sessions grew by 272.85%, and engagement surged by 281.04% from April 2022 to September 2023. This demonstrates the immediate impact of the strategies implemented within the first year.
Yearly Comparison (2023 vs 2024)
Comparing 2023 and 2024, organic users grew by 100.44%, sessions by 114.5%, and engagement by 7.01%. These metrics highlight consistent improvement and sustained growth.
Google Search Console Performance
The data from Google Search Console revealed significant improvements throughout the project. Total clicks increased from 553 to 740 in the last six months, while total impressions rose from 373,000 to 571,000, reflecting broader keyword visibility. These results demonstrated the effectiveness of targeted keyword optimisation, content expansion, and technical SEO improvements.
Organic Keywords Growth
The total number of ranked keywords increased from 169 in June 2022 to 1,251 in September 2023, with significant growth in the top 10 positions.
…From AHREFS
Referring Domain Growth
Referring domains grew from 100 in June 2022 to 246 in September 2023, contributing to a stronger domain authority and better rankings.
Final Word
This case study showcases how a strategic approach to SEO can transform a website’s performance. By addressing structural challenges, expanding content, and implementing targeted strategies, the client achieved exceptional growth in organic traffic and visibility. This project demonstrates the value of a long-term commitment to SEO for sustained online success.
Do You Want Us To Increase Your Search Traffic?
Just click the button below and one of our search specialists will review your site and feedback with what they find-
Our Case studies
+664%
Organic Traffic
In May 2019, Greyfinch initiated an organic SEO partnership with us to enhance their online presence. They acknowledged the necessity of a holistic digital transformation due to various challenges, including Wix performance issues, content limitations, and indexing complications.
+736%
Organic Traffic
Explore the transformative journey of Halifex, a dynamic tech startup, as it navigates rapid growth and innovation in the fiercely competitive world of digital finance. Dive into their inspiring story of disruption and success.
+721%
Organic Traffic
In June 2021, Arcades Australia embarked on an SEO partnership with us to elevate their online visibility. They recognized the need for a comprehensive digital strategy to overcome challenges, such as Shopify performance issues, content optimization, and search engine indexing hurdles.
How We've Made a Difference: Growth Through Partnership
We have helped businesses grow in many different industries. From more website visits to higher sales, our strategies bring real results. Have a look at our case studies to see what we can do.