Tree Service SEO Case Study: 227% Traffic Growth in First 3 Months

We partnered with a tree service company on 1st January 2024 to enhance their online presence. By redesigning the website and implementing targeted SEO strategies, organic users grew by 227.66%, new users by 234.62%, and sessions by 169.52% in the first quarter, significantly improving visibility and engagement.

The Challenge

  • Old and Poor Website Design – The website featured an outdated design with poor navigation and lacked responsiveness. This led to a subpar user experience, negatively impacting user engagement and conversion rates.
  • Insufficient Service Page Content – Each service page contained only 200 words, a single image, and a form. This limited the site’s ability to rank for service-related queries and did not engage visitors effectively.
  • Lack of Contextual Backlinks – The website had no strong or relevant backlinks, leaving it without the authority needed to compete effectively in search engine rankings.
  • No Blog Section – The absence of a blog section meant the site had no way to target long-tail keywords or address common user questions, further limiting its organic reach.

The Solution

  • Website Redesign – A complete redesign was executed, focusing on modern aesthetics, better navigation, and mobile responsiveness. This improved the user experience and encouraged visitors to stay longer.
  • Enhanced Service Pages – Service pages were updated with 700+ words each, incorporating detailed descriptions, FAQs, testimonials, and multiple images. These changes made the pages more engaging and optimised for search engines.
  • Contextual Backlink Building – A targeted backlink campaign was implemented to build quality links from niche-relevant websites, enhancing the domain’s authority and trustworthiness.
  • Addition of a Blog Section – A blog section was introduced, publishing content focused on tree care, seasonal tips, and industry-related topics. This helped the site attract new visitors through informational queries and long-tail keywords.

227.66% Growth in Organic Users Within the First Quarter of 2024…….

Organic Traffic Growth

The project began on January 1st, 2024, and the data highlights remarkable growth in organic search performance during the first quarter (January 1st to March 31st, 2024) compared to the last quarter of the previous year (October 2nd to December 31st, 2023).

  • Organic users increased by 227.66%, from 47 to 154.
  • Organic new users grew by 234.62%, rising from 52 to 174.
  • Organic sessions surged by 169.52%, climbing from 105 to 283.

This significant improvement in the first three months demonstrates the immediate impact of the targeted SEO strategies, optimised content creation, and technical enhancements implemented at the start of the project.

Six-Month Organic Performance Comparison

Following the initial quarter’s growth, the next six months (July 1st to December 31st, 2024) showed continued progress compared to the first half of 2024 (January 1st to June 30th, 2024).

  • Organic users increased by 32.32%, rising from 659 to 872.
  • Organic new users grew by 34.65%, climbing from 632 to 851.
  • Organic sessions surged by 39.32%, growing from 969 to 1,350.

This steady growth reflects the sustained results of the implemented strategies, including consistent SEO improvements, high-quality backlink acquisition, and enhanced user experience on the website. These efforts ensured long-term visibility and engagement.

Google Business Profile Growth

On Google Business Profile, the company experienced a 27.3% increase in interactions (calls, website clicks, and directions) compared to the previous period, driving more customer engagement.

Organic Pages Growth

The number of organic pages grew from 10 in January 2024 to 32 by December 2024. This increase reflected the consistent addition of optimised content, improving the site’s overall keyword coverage.

Organic Keywords Growth

The total keywords ranking improved dramatically, growing from 244 in January to 818 by December 2024.

The site achieved significant gains in the top 10 rankings, moving from 0 top 3 keywords in January to 7 top 3 keywords by year-end, while 26 keywords entered the top 10. These changes boosted visibility for high-intent queries.

Backlink Growth

Backlinks increased steadily, rising from 10 referring domains in January to 18 by December 2024, strengthening the site’s authority and contributing to better rankings.

The backlink strategy targeted niche-relevant sites, ensuring high-quality links that supported organic keyword improvements.

Final Word

The website redesign, content enhancements, and targeted backlink strategy led to an exceptional transformation for the tree service company. Over the course of 11 months, the site not only achieved higher rankings and traffic but also established a sustainable online presence for long-term success. These results demonstrate how addressing fundamental SEO and design challenges can yield significant and measurable improvements.

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