Home Remodeling Case Study: 145.58% Growth in Organic Search
In January 2021, we partnered with a full-service building and home remodelling company to enhance their online visibility and organic performance. Through a comprehensive site audit, strategic content optimisation, and a focused backlink campaign, we achieved 145.58% growth in organic users, a 113.39% increase in sessions, and significant improvements in keyword rankings and referring domains, demonstrating the effectiveness of tailored SEO strategies.
The Challenge
When we started working with this full-service building and remodeling company, the website faced multiple obstacles that hindered its online growth and search engine visibility. These challenges included:
- Very Old Theme – The outdated theme lacked modern functionality, responsiveness, and optimisation for SEO, which limited user engagement and search engine rankings.
- Server Issues – Frequent server downtime and slow load speeds caused disruptions to user experience and prevented search engines from crawling the site effectively.
- Images Without Proper Sizing and Compression – The site included numerous unoptimised images, leading to unnecessarily large file sizes and slower page load times, which negatively impacted user retention.
- No Service Pages – There were no dedicated service pages to showcase the company’s offerings. Instead, the homepage carried all the content, resulting in poor user navigation and limited ranking opportunities for specific services.
The Solution
To overcome these challenges, we developed a strategic approach aimed at improving both the technical and content aspects of the website.
- Updated the Theme and Design – Implemented a modern and responsive theme to enhance the site’s appearance and usability.
- Migrated to a Reliable Hosting Provider – Switched to a high-performance hosting provider to resolve server downtime issues. Improved load speeds and ensured stable site availability for both users and search engines.
- Optimised and Removed Images – Removed duplicate and irrelevant images to reduce clutter. Compressed and resized the remaining images for faster load times, improving the overall page speed and user experience.
- Created Dedicated Service Pages – Developed new, optimised service pages for each offering, featuring relevant keywords and engaging content. This improved user navigation and allowed the website to rank better for targeted service-related search terms.
The website’s organic traffic improved 145.58% in Organic Search year over year.
Organic Traffic Growth
The website’s organic traffic improved significantly year over year:
2021 to 2022:
- Organic users increased from 2,372 in 2021 to 2,970 in 2022, a 25.21% growth.
- Sessions rose from 3,412 to 4,333 (+26.99%).
2022 to 2023:
- Organic users grew from 2,970 in 2022 to 4,806 in 2023, achieving a 145.58% increase.
- Sessions increased from 4,333 to 6,997 (+113.39%).
These results reflect the effectiveness of optimised content, improved technical SEO, and a strategic approach to link building.
Organic Keywords Growth (2017-2023)
The company experienced significant growth in keyword rankings:
- September 2022 vs. July 2023:
- The total number of ranking keywords increased from 247 to 910 (+268%).
- Keywords in positions 1-3 rose from 0 to 7, driving valuable, high-converting traffic.
- Keywords in positions 4-10 increased from 3 to 26, boosting mid-range visibility.
- Mid-Level and Long-Tail Keywords:
- Keywords in positions 11-20 saw a sharp rise from 0 to 40, enhancing the potential for future traffic growth.
Google Search Console Performance
Performance improvements captured by Google Search Console further highlight the success of our strategy:
- Last 6 Months (2023):
- Clicks increased from 1.9K to 2.66K (+40.21%).
- Impressions grew from 143K to 288K (+101.39%).
- Average Position improved from 49.2 to 48.1, signalling enhanced search visibility.
These gains demonstrate consistent improvement in both user engagement and search engine relevance.
Referring Domain Growth
To strengthen the website’s authority and competitiveness, we focused on acquiring high-quality backlinks:
- Referring domains grew from 32 in September 2022 to 110 by July 2023, a 243.75% increase.
- These backlinks were sourced from relevant, authoritative websites in the construction and remodeling industry, boosting both rankings and domain authority.
Final Word
Through a comprehensive and well-executed SEO strategy, we helped this building and remodeling company achieve sustained growth over three years. The results include:
- 145.58% increase in organic users
- 268% growth in total keyword rankings
- 243.75% rise in referring domains
By addressing technical SEO issues, enhancing content quality, and implementing a robust backlink strategy, we achieved tangible results that contributed directly to the company’s online success. This project underscores the value of a tailored, long-term SEO strategy in driving business growth.
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