Chiropractic Case Study: 180% overall growth from January to December.
In January 2023, a chiropractic clinic partnered with us to improve its online visibility and organic traffic. The initial month was dedicated to laying the foundation for success by resolving key technical issues, developing a robust SEO strategy, and setting measurable goals. Over the course of the year, the website achieved 180% overall growth in organic traffic from January to December, showcasing the effectiveness of our strategy.
The Challenge
The chiropractic clinic faced several significant challenges:
- Low Organic Traffic: The website had minimal user engagement and struggled to rank for chiropractic-related keywords, limiting its visibility.
- Poor Keyword Rankings: As of January 2023, the site ranked for only 161 keywords, with most in positions 51+ and almost none in the top 10.
- Weak Backlink Profile: The clinic’s site had only 61 referring domains, reducing its domain authority and ability to rank competitively.
- Technical SEO Issues: The website had basic technical issues, including incomplete schema markup, slow page load times, and unoptimised meta tags, which hindered search engine performance.
The Solution
We implemented a focused SEO strategy to tackle these challenges and improve performance:
- Content Strategy: Developed keyword-focused, high-quality content optimised for chiropractic services and targeted local search queries.
- Technical SEO Fixes:
- Implemented schema markup for local businesses to enhance search engine understanding.
- Resolved page speed issues and optimised meta tags and headers across the site.
- Backlink Strategy: Launched a targeted link-building campaign to increase the number and quality of referring domains, boosting domain authority.
- Keyword Optimisation: Enhanced on-page SEO by aligning content with search intent and optimising for highly competitive chiropractic-related keywords.
Over the course of the year, the website achieved 180% overall growth in organic traffic from January to December, showcasing the effectiveness of our strategy.
Organic Traffic Growth
First Half of 2023 (January – June):
From January to June 2023, the website achieved:
- 35.74% increase in users (from 2,283 to 3,099).
- 36.94% increase in new users (from 2,174 to 2,977).
- 36.86% increase in sessions (from 3,009 to 4,118).
Second Half of 2023 (July – December):
From July to December 2023, organic traffic growth accelerated:
- Users increased to 6,927, reflecting a 258.91% increase compared to the first half of the year.
- Sessions grew to 8,486, showcasing a 229.04% growth.
Overall 2023 Growth (January – December):
From January to December 2023, organic traffic grew by 180% overall, demonstrating the effectiveness of the strategy in both initial and sustained efforts.
Local Visibility and Impressions
Data from Google Search Console shows impressive gains in search visibility:
- Total impressions: Increased from 80.3K to 362K, a 351% growth.
- Total clicks: Grew from 2.08K to 4.11K, almost doubling in six months.
- Average position: Improved from 45.3 to 30.9, reflecting better rankings across all targeted keywords.
Organic Keywords Growth (2017-2023)
Keyword rankings improved dramatically over nine months:
- January 2023: 161 total keywords, with only 5 in positions 4-10 and none in positions 1-3.
- September 2023: 1,591 total keywords, including:
- 50 keywords in positions 1-3.
- 78 keywords in positions 4-10.
This improvement shows a significant increase in visibility for high-priority terms.
…From AHREFS
Referring Domain Growth
The backlink profile grew steadily, strengthening the site’s authority:
- January 2023: 61 referring domains.
- September 2023: 145 referring domains.
This increase contributed to improved keyword rankings and search visibility.
Final Word
This chiropractic case study demonstrates how addressing technical SEO issues, implementing a strategic content plan, and building a strong backlink profile can yield substantial results.
In just one year, the clinic achieved 180% overall growth in organic traffic, significant improvements in keyword rankings, and enhanced search visibility. These results reflect the power of a well-executed SEO strategy tailored to the business’s needs, showcasing the potential for long-term success in competitive industries.
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